- I watch a lot of app trailers and teaser videos in pursuit of great iPad or iPhone apps. Here are the best I’ve “experienced” so far. They grip, intrigue, surprise and tickle — well beyond the usual. And, even when they don’t prompt an immediate app purchase, they tend to linger on, hauntingly and tauntingly.
Since I can’t seem to find “app trailer excellence” honored elsewhere, I’m saluting these app marketing gems here. Now by no means is this showcase official. I’ve only used raw emotion to select the app trailers, and I’ve drawn them only from areas that I frequent within the vast iPad and iPhone app universe.
So if you know of other app trailers that should be included in this ad hoc “People’s Choice” collection, let me know. Ultimately, my hope is that a brilliant app developer out there, currently engaged in app marketing and promotion, will benefit from learning our collective “hot buttons” — and how best to push them inside of a typical two-minute app video.
Best of all — based on personal, professional and customer ratings — the app trailers featured here deliver quality apps. To find out more about any app, simply click on its name. My affiliate link will take you directly to the Apple App Store to learn more.
This $4.99 iPhone app is described as a “beat sketchpad.” To fully understand what that means, just watch musician and soul singer, Jamie Lidell, demonstrate it. While relaxing in bed, he uses the app to perform A Little Bit More — a track from his 2005 album, Multiply. To enjoy a longer version of the trailer, check out the Director’s Cut version. It’s a pretty compelling app marketing and promotion piece, don’t you think?
This app trailer deserves to win an award in much the same way that the movie, The Artist, won a “Best Picture” Oscar, and the hit TV series, Mad Men, several Emmys and Golden Globes. It’s a brilliant piece that uses stock footage of a bygone time to communicate its pretty mundane mission: Help you remember names. Guess you could call the trailer’s entertaining approach to app marketing and promotion “cinematic mnemonics.” I certainly never forgot it and have since recommended the free iPhone app to many of my fellow memory-challenged friends.
So I stumbled upon this app trailer while researching interactive iPad books to give my granddaughter. It had me at hello. The $4.99 iPad app is based on a book and award-winning animated short film by William Joyce, whose penchant for top-notch literary and visual quality obviously extends to his app marketing and promotion. It celebrates the power of books with animated clips from the film, intermingled with other fun activities, such as playing a piano, spelling words with alphabet cereal, puzzle-building and drawing or writing on blank book pages. Now I didn’t buy the book app for my granddaughter because she’s a bit too young for it (recommended for ages 4 and up). So I’m actively restraining myself for a few more months. But, you can be sure I will get it for her.
When it comes to music I have pretty broad preferences, but rap never really topped my charts. So when this 99-cent app hit the scene carrying the name of consummate rapper, T-Pain, it appeared on my app radar because of buzz from friends and reviewers, but only peripherally. There it stayed dormant for quite a while until I watched this app trailer in all its unvarnished, reality-TV splendor. The fun was instantly contagious and I felt I so incredibly “included.” So my advice is, when T-Pain offers to “Buy U a Drank,” let him. It leads to hours of (mercifully) pitch-corrected auto-tune musical adventure.
This app trailer combines a couple of appealing aspects that I’ve already confessed to liking in other trailers. It has glimpses of how the trailer was made and features the inimitable energy and talent of another celebrity — children’s book author and illustrator, Mo Willems. Now I did hesitate a little on buying this $6.99 iPad app because of its price, but that was short-lived. I think app trailer re-run #3 did it. Ultimately, the smile on my little one’s face, and the hours of enjoyment that she and her parents have gotten from the app, are priceless.